Hillier Garden Centre

IVC sets the stage for Klass at Hillier Garden Centre

For its concession at Hillier Garden Centre in Eastbourne, ladies’ fashion brand Klass opted for IVC’s Concept 70, a high-performance heterogeneous vinyl flooring solution to bring "a warm and modern feel to the shopping experience”, according to David Cohen, one of the driving forces behind the project.

Combine and contrast

To create a modern look that matched up well with the EPOS staffed colour scheme, David selected two designs from the Concept 70 collection: Camargue T04 and Bolivia T97. These were used to enhance the shopping experience within the 200m² clothing department.

Camargue T04 was used for the main browsing areas. Its warm and authentic wood look reflects the light, creating an inviting atmosphere.

Bolivia T97’s striking looks highlight seating areas and transaction points, giving them a practical as well as aesthetic function.

Peak performance at an attractive price

“We liked the effects generated by the Concept 70 collection”, David Cohen continues. “With its 0.70-mm wear layer, Class 34 rating for very heavy commercial use and Hyperguard+ for easier maintenance and better scuff and mark resistance, Concept 70 delivers a floor that meets our needs for great looks and stellar performance. We’re very happy with the end result.”

“IVC’s Concept 70 collection met our need for a great-looking floor with excellent performance at a competitive price. The design we went with was a huge success, we’re thrilled with the end result.” David Cohen, retail operations director at Eleganza, parent company of Klass

In fact, the Klass design team is so pleased with the outcome that it has selected the exact same floor combo for its newly opened store in The Ridings Shopping Centre in Wakefield.