LayRed 55 receives ICONIC AWARD for outstanding design quality and Red Dot Award for innovation

The ICONIC AWARDS: Innovative Interior are presented only to the best of the best in the furniture and interior design industries. The Belgian IVC Group can now count itself among that number. Its LayRed 55 collection was voted the winner in the Wall, Floor, Ceiling category for the outstanding quality of its design. And in March 2020, LayRed 55 received yet another international award: the “Red Dot Award; Product Design Category” recognises the innovative nature and remarkable design of this LVT floor.

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Iconic Awards winner 2020 - Reddot winner 2020

Elected by independent experts

Both competitions are aimed at companies in the furnishing industries and their partners in interior architecture and design. The ICONIC AWARD illustrates LayRed 55’s excellent design quality, while the Red Dot Award marks how its composition and performance pushes boundaries within the flooring industry. Both the ICONIC AWARDS 2020: Innovative Interior and the Red Dot Award; Product Design Category are awarded by an independent jury of experts.


“Winning these awards confirms that LayRed 55 brings true innovation to the market by offering outstanding quality in both design and performance.”

Cindy Van Moorleghem, marketing director at IVC Group

The winner: LayRed 55 – Engineered Vinyl Flooring

So, what makes this floor so innovative? LayRed 55 is the softest hard plank on the market. The collection includes 23 beautiful designs that are waterproof and extremely scratch and stain resistant. The core prevents a telegraphing effect, which means that LayRed 55 does not require any levelling work and can even equalise cracks, joints and uneven surfaces. LayRed 55 also has a sound-absorbent layer, which dampens both the sound of footsteps and transmission sound by up to 22dB. The LVT plank is made in Belgium, completely free of phthalates and consists of 30% recycled materials. The floor is also completely recyclable.

Curious about the star of the show, LayRed 55?

Check out the full collection

Sherman Oak design of the LayRed 55 collection
Desert Stone design of LayRed 55 collection