PRINCIPLE – A new pragmatism has arrived and invites us to take a look

Amid rampant overconsumption, customers are becoming ever more critical of the things they buy. What is the product made of and how? Is it recyclable or biodegradable? At a rapid rate, initiatives are emerging to reduce waste and creating second lives for things we no longer use. A new sense of responsibility is here. In a world where you can have anything you want in no time at all, it takes a lot of restraint not to succumb to the next best bargain. Learn how interior design is cutting back.

Naked materials such as metal, glass and stone are at the essence of this design trend. Stylishly combined with warm tones such as matte terracotta and metallic copper, you’ll create a look that is both sober and inviting.  

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When design becomes circular

We ourselves design the world we live in. Every object around us is the result of a thoughtful process in which someone carefully considered the shape, materials, colours, etc. featured in our surroundings. So, when resources become scarce, it is up to us to design an economic model that’s more considerate of the environment that doesn’t compromise on aesthetics.

Circular design does exactly that. Instead of disposing of used products early on, the focus lies on more sustainable alternatives, such as reuse, refurbishing and recycling. This puts designers to the test: how can they design for the future? The answer is both simple and complex: they should think beyond the initial life span of a product to extend its value to the maximum.

When resources become scarce, it is up to us to design an economic model that’s more considerate of the environment.

Sustainable interiors to the test

Interior design has taken up the challenge of becoming circular. Popular brands like Ikea experiment with the rental of home furniture. London-based Rype Office takes back its sold office furniture to revamp or repair it for the initial owner. Here at IVC, we are a proud partner of the EU’s circular flooring project, a knowledge-sharing platform on sustainability. Today we already own the largest post-industrial waste recycling unit in the industry.

Rethinking the way we design and consume is definitely tough. But it’s exciting as well! Innovative thinking lies at the core of every creative process. Designers should grab the opportunity with both hands to contribute to a world that is not only beautiful but can last for generations as well.

Feeling inspired?

Discover more minimalistic design trends and experiment with how to turn less into more.

Stone-cold sober

This floor with stone motif exudes a sober chic vibe. It’s a neutral canvas for any interior. Finish off the look with warm, highly saturated colours like noble blue or terracotta red.  

The bigger splash

Dare to add a splash of colour? This combination of terracotta and dark green velvet really catches the eye. The punchy floor pattern is used to enhance the accent colours.  

A sight to ‘sea’

Combine blues and greens in ton-sur-ton contrast. The droplet shape and colour palette are inspired by the sea and bring a wonderful relaxed attitude to any interior.

3 principle design tips:

  1. A cool grey floor is the ideal background for warm, dominant colours.
  2. Don’t be drab! Opt for texture to make any interior stand out.
  3. Light, cool colours have an enormous spatial impact on an interior. Use them to create peace and tranquillity.

Are you ready to cut back without compromising on beauty and style?

Opt for Moduleo 40 Venetian Stone 46949

Or Moduleo 55 Desert Crayola 46616 and discover just how grand simplicity can be.