Hack The Material
A Flooring Experiment
Hack The Material - A Flooring Experiment is a creative collaboration between IVC Commercial and Design Regio Kortrijk for the Wonder Creativity Festival 2021. IVC Commercial stands for innovation in material and design and places people at the centre of its product design, always focusing on the end user's wellbeing. Hack The Material is a forum to give shape to this philosophy in a creative way.
The Flooring Experiment involved a design team led by Belgian designer Sep Verboom analysing, rethinking and imagining vinyl and carpet tiles with a strong focus on wellbeing. The result is an artistic installation that can be admired at Wonder, the Kortrijk creativity festival that takes place at the city’s Van Marcke site from 15/10 to 14/11/2021. Afterwards, the installation will become a permanent exhibit at the Flooring Development Centre, IVC Commercial’s showroom in Waregem.