Broeinest inspiration hub adds IVC to its arsenal of designers

IVC has increased its focus on Eindhoven, partnering with Broeinest, a creative hub for interior professionals. Thanks to this collaboration, the flooring company can now offer its Dutch customers even better service. And in an inspiring environment too!

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Broeinest, a source of interior inspiration

“We make life easier for interior professionals by bringing together various strong brands, such as IVC, in one showroom. We can help them with any aspect of their project, from flooring solutions to wall coverings and lighting”, explains Issy Heijnerman, who manages the hub.

But Broeinest is more than a collection of materials. “In addition to offering designers and architects a materials library, we are a meeting place, where they can come for inspiration and advice. They can also use our co-working space if they want to develop their idea on the spot.”

Inspiring interaction

IVC was immediately drawn to this multifunctional concept. “We had been looking for quite a while for a location in the Netherlands where we could receive our project customers”, says Arnoud Van Ravensberg, Country Director The Netherlands for LVT & Heterogenous Vinyl at IVC. “Broeinest Eindhoven was ideal for this. It’s close enough to our headquarters in Waregem (Belgium), and offers an inspiring environment, with a number of quality partners under one roof.”

IVC was also given a warm welcome at Broeinest. Issy says that the IVC floors are a perfect fit for the hub, with their combination of quality, durability and good design. “I have high expectations for Studio Moods, IVC’s creative collection that allows you to create your own floor. Personalisation really is a hot topic for architects and interior designers nowadays, so I suspect that Moods will be a huge success.”

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