LayRed 55 receives Iconic Award and Geman Design Award for outstanding design quality and Red Dot Award for innovation

The ICONIC AWARDS: Innovative Interior are presented only to the best of the best in the furniture and interior design industries. The Belgian IVC Group can now count itself among that number. Its LayRed 55 collection was voted the winner in the Wall, Floor, Ceiling category for the outstanding quality of its design. In March 2020, LayRed 55 received the “Red Dot Award; Product Design Category”. This award recognises the innovative nature and remarkable design of this LVT floor. In September 2020, LayRed 55 won yet another international award: “German Design Award Winner 2021”, in the category for Excellent Product Design. 

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Elected by independent experts

All three of the competitions are aimed at companies in the furnishing industries and their partners in interior architecture and design. The ICONIC AWARD and German Design Award illustrate LayRed 55’s excellent design quality, while the Red Dot Award marks how its composition and performance pushes boundaries within the flooring industry. The ICONIC AWARDS 2020: Innovative Interior, the Red Dot Award; Product Design Category and the GERMAN DESIGN AWARD are awarded by an independent jury of experts.


“Winning these awards confirms that LayRed 55 brings true innovation to the market by offering outstanding quality in both design and performance.”

Cindy Van Moorleghem, marketing director at IVC Group

The winner: LayRed 55 – Engineered Vinyl Flooring

So, what makes this floor so innovative? LayRed 55 is the softest hard plank on the market. The collection includes 23 beautiful designs that are waterproof and extremely scratch and stain resistant. The core prevents a telegraphing effect, which means that LayRed 55 does not require any levelling work and can even equalise cracks, joints and uneven surfaces. LayRed 55 also has a sound-absorbent layer, which dampens both the sound of footsteps and transmission sound by up to 22dB. The LVT plank is made in Belgium, completely free of phthalates and consists of 30% recycled materials. The floor is also completely recyclable.

Curious about the star of the show, LayRed 55?


Discover LayRed 55

See what founder and CEO of Red Dot, Dr Peter Zec, has to say
about LayRed 55 in this exclusive interview.


Watch the interview