Embracing adaptability and performance
Having trialled new design concepts before beginning a roll-out programme at its flagship Derby store, outdoor and adventure retailer, Go Outdoors is making the move towards the adaptability and performance of vinyl floors. Choosing the design and performance of our Luxury Vinyl Tiles and Heterogeneous Vinyl floors, the retailer has achieved its goal for a floor that can cope with high footfall and still be versatile enough to adapt to seasonal display changes.
Colin Atwood is head of store design at JD Outdoors: “Moving to vinyl flooring has given us more adaptability without detracting from the store’s shopping experience. We worked closely with IVC Commercial to find the right designs for our Derby store, using its excellent depth of portfolio to meet our need for a cost-conscious floor that offered great design and performance. We initially selected two designs, before trialling to make our final decision.”
Maximum visual impact
Both floors were installed by Hull Flooring, CFA (Contract Flooring Association) member and nationwide contractor to a range of commercial sectors.
To deliver maximum visual impact to Go Outdoors vibrant merchandising and displays, including popular outdoor lifestyle brands, Moduleo 55 Mountain Oak luxury vinyl tiles and Concept 70 Galibier heterogeneous vinyl are used in a grey colour. Over 3,000m² of downstairs space, Moduleo 55 Impressive Mountain Oak 56938 complements the move from polished metal to bronze fixtures as shoppers flow through the store. A light grey is used to contrast the darker ceilings and bring the store to life. With high levels of foot traffic and Go Outdoors’ dog-friendly policy, it’s important that Mountain Oak’s natural wood effect is both durable and easy to maintain, something that’s comfortable territory for our Moduleo 55 specification.
For the mezzanine level, home to camping and bicycling departments, the smart concrete look of Galibier has been chosen in Concept 70, a hardwearing heterogeneous vinyl floor that’s made for demanding use. Again, the design was chosen for its ability to adapt to changing displays and merchandising. Concept 70’s easy to maintain specification upholds design principles while delivering on cost and performance requirements.